INTRODUTION TO DIGITAL MARKETING
What is Digital Marketing?
Digital Marketing is nothing but an internet marketing which is used to getting customers through online or digital mediums .there are so many modules are there in digital marketing.
They are, search engine optimization (SEO), social media marketing (SMM), search engine marketing (SEM), email marketing, content marketing, web analytics, mobile marketing.
Why Digital Marketing:
In past years people used to get information through traditional mediums like television, radio, newspaper, magazine, etc. but now people consume information from digital mediums like Google, YouTube, Facebook, Instagram, Twitter etc.. so if you want to advertise your brands or company it will be very easy to reach globally, In traditional marketing mediums you have to spend more money and it is difficult to get more customers but in digital mediums it will be very easy, right?.
Advantages of Digital Marketing:
- Global Reach
- Cost effective(comparing to traditional marketing)
- Measurable results
- Getting more customers easily
- Open new markets
- Social currency
- Huge returns on our investments
Jobs & opportunity in Digital Marketing:
By 2020, UK alone expected two million new digital jobs. By searching LinkedIn, indeed, Naukri, Glassdoor there are many vacancies are there for Digital Marketing experts. The starting salary for fresher’s can be 4-4.5 lakhs per year and the average salary for a candidate with a 4-8 years of experience in field of digital marketing manager can be range of 8-30 lakhs per year. So there are many job opportunity in future for digital marketing experts.
Future scope of Digital Marketing:
In recent survey our population is estimated at 1.3 Billion in our country(India) and 696.77 million people's were using Internet. Next to china, India has 2nd largest internet users . I am talking only about India and you can imagine about what will be the range of internet users around the world, interesting right? .So In future, scope of digital marketing will be higher than now.