It might be too early to talk about what the full impact of artificial intelligence is going to have on marketing and advertising. Still, the technology does have some good potential that can be unlocked in the future. For example, personalization is going to be the new black in marketing and advertising. If you target people using the same marketing techniques, tools, and methods, do not expect you’ll yield spectacular results in time to come. But AI can be a real game-changer in how marketing and ads campaigns are being run today. For instance, personalized advertisements are a hit with various companies. Such corporate giants as Facebook, Google, YouTube, have already been using ads powered by AI for targeting specific audiences. 

Personalized pricing is going to become a new way of selling products and services. Artificial intelligence will predict the highest price a consumer can pay for a particular item by adjusting it according to the user’s behavior.